Think EH6

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Britannia Buildings Socienty

The Brief: Promote Britannia’s range of mortgages at a time when house-buyers – whether first time or movers – were gripped by fears about economic instability.

The Solution: Simple but memorable in-branch and press campaign which tapped into the customer psyche. And a chance to break out the spooky art direction!

The Result: Average increased enquiry rate nationwide of approx 32%.