The Brief: Help the International Fund for Animal Welfare keep the pressure up on politicians who were on the verge of thinking the unthinkable – bringing back hunting with dogs. This campaign was very much pro-active and cost the client £0 to produce.
The Solution: Bold, upfront and unflinching art direction for a print campaign which told the bloody truth about what Westminster was up to – and urged people to pressure their MPs accordingly.
The Result: The pressure paid off. This campaign was part of the successful effort to persuade the coalition to think again about a free vote on hunting with dogs.