The Brief: Develop ‘big idea’ to help build anticipation for the re-opening of the National Museum of Scotland (NMS) following its multi-million pound facelift.
The Solution: We focused on the million plus new items which would be on show at the new-look NMS and the amazing stories behind this treasure trove. Using the line ‘Millions of stories waiting to be discovered’ we tracked our idea through outdoor, digital, ambient and even small-scale press ads.
Result: We didn’t win the business. But I’m proud of the work and the story it tells.