The Brief: Help Scottish SMEs with the business of setting up business abroad by promoting SDI’s dedicated foreign relocation service and field network.
The Solution: We tabled a number of creative routes – our favourite being a spoof ‘learn a language’ packs complete with free MP3 business phrasebook. The client pushed for a belt and braces brochure. I sucked it up and got on with it.
Insight: While creative thinking is my forte, I’m able to turn a compromise into something clean, elegant and effective – namely this brochure design.