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Strongbow

The Brief: Create a CRM programme for the UK’s No.1 cider by targeting Britain’s grafters – hard-working lads and lasses who we rewarded with a thirst-quenching free pint plus other goodies.

The Solution: Through our text/mobile led contact strategy (a UK first), a dedicated online hub and sales promotional support – both off and on trade – we helped increase sales of Strongbow by 47% during our 6 week launch campaign.

Awards: Connect Awards ‘Best Use of Emerging Digital Channel’, Institute of Sales Promotion ‘Best Use of Targeted Digital Promotions’.