The Brief: Their was no brief. We decided as a creative team to take advantage of our client relationship by generating some proactive Christmas ads to sit within their ‘Bowtime – Hard Earned’ campaign which we created a year back.
The Solution: Print ads which celebrated the ultimate Christmas grafters – one Mr Santa Claus and his little elf helpers. We did this all on a shoestring and pulled favours from friendly media buyers too. Proof a little determination goes a long way. Overall client cost £0.